Memory Cafe Directory offers brands six advertising options, allowing for a campaign that perfectly fits your promotion strategy. Position your products or services in front of thousands of monthly website visitors.
Advertising Options
First, start with this summary of advertising positions, and then see the rest of the details below.
1Website Header For maximum visibility, display your brand at the top of every page view. Whether it’s the home page, any state or region page, or any of the resource articles viewed, your brand will be visible.
2Left Sidebar Advertising on the left sidebar starts at the top position. New ads are placed below existing ones. You will hold your position as long as you keep your advertising active. If an advertiser does not renew their campaign, all current sidebar ads move up one position.
3Bottom Footer Similar to the Website Header, the Bottom Footer is shown with every page view. There are two positions available, one left; one right. Choose either one or both to display your brand with every page view.
4State/Region Page Memory Cafe Directory is geographically-based. Visitors are looking for Memory Cafes and other resources near them. Companies offering products or services in a given region can use a State or Region Page to be highly targeted. Your ad will only appear on those pages, but will be visible to people living in your service area. Choose between the top of the page or above specific city headers for even more geo-targeting.
Another opportunity is on the newly added “CAFE CONNECT” page. While we are all practicing social distancing, Virtual Memory Cafes are growing as opportunities to connect electronically.
5Monthly Cafe Chatter Newsletter The Cafe Chatter email newsletter is sent to over 3,300 subscribers. As the sponsor for that edition, your brand is prominently positioned in the email. First, at the very top with verbiage indicating this edition is sponsored by…. Then at the end, a more detailed description, along with your logo is displayed. Consider it like a “Bio.”
6Marketing Message Amplification Allow Memory Cafe Directory to amplify your marketing message by using our social media channels to reach thousands of our followers on Twitter, Facebook, and Instagram.
Ad Specifications
Advertising on Memory Cafe Directory is flexible to accommodate your needs. With varying ad sizes and the ability to select state, regional, or full-site visibility, there is an ad solution for everyone.
Ad Sizes and Placement
- Website Header: 728 x 90 – top header; center; every page
- Left Sidebar: 300 x 250 – left sidebar; top position(s); every page (note: ad may be up to 600 pixels in height if necessary)
- Bottom Footer: 300 x 250 – bottom footer; left and right; every page
- State/Region Page: 728 x 90 – individual pages; top and other positions
- Cafe Chatter Newsletter: your logo and/or informational graphic, any size, resized to fit email newsletter format
- Social Media Amplification: flexible sizes based on platform
Digital ad files to be provided by advertiser in either PNG or JPG/JPEG format with high resolution preferred. See ad size samples below.
Ad Visibility
When an ad position is purchased, your message exclusively occupies that position for the length of your campaign. You will have the ability to keep that position for as long as you wish to maintain an active ad campaign. When your campaign concludes, that position is awarded to the first advertiser on the waiting list, or reverts to targeted Google Ads.
Ad Campaign Duration
Advertising on Memory Cafe Directory is available on a three month minimum campaign basis, paid in advance.
Ad Group Examples
Option 1: Website Header (728 x 90 Pixels)
Center; Every Page
Option 2: Left Sidebar (300 x 250 pixels)
Near Top; Every Page
Option 3: Bottom Footer (300 x 250 Pixels)
Left and/or Right; Every Page
Option 4: State/Region Pages (728 x 90 Pixels)
Top and/or Above Specific City Headings
Option 5: Cafe Chatter Newsletter
Your Logo (any size; resized to fit email format)
Option 5a: Cafe Chatter Featured Resource
Single graphic 600 pixels wide by up to 1,200 pixels tall
Advertising Rates
| Option 1: Header; Every Page | $150 per month |
| Option 2: Left Sidebar; Top; Every Page | $100 per month |
| Option 3: Footer; Every Page | $75 per month |
| Option 4: States/Other Miscellaneous Pages | $25 per month |
| Option 4a: Cafe Connect Page | $50 per month |
| Option 5: Cafe Chatter Newsletter Sponsorship | $150 per edition |
| Option 6: Marketing Message Amplification | $25 per social media update |
Advertising fees are paid in advance. Website campaigns are for a minimum of 3 months. Fees are for each ad location on a page for pages with multiple ad blocks.
Cafe Chatter Newsletter sponsorship and Featured Resource placement are on a month-by-month basis. There are currently over 3,300 monthly subscribers and growing.
Marketing Message Amplification requires a minimum of 3 social media updates per campaign.
Visitor Counts and Page Views
Memory Cafe Directory is the home to thousands of visitors monthly, from all around the U.S. and throughout the world, looking for Memory Cafes in their area. They are seeking the rewarding experience a Memory Cafe offers for caregivers and those living with dementia, along with other valuable products and services critical to their caregiving responsibility.
Recent 30-day Visitor Counts
Operating Guidelines
Memory Cafe Directory welcomes advertisers to extend their brand visibility with us. We reserve the right to limit advertising to those companies offering products and services related to our core focus of caregiving, dementia, Alzheimer’s Disease, personal care, and health-related topics. However, we do seek to have a valuable blend of products and services represented in all advertising.
Thank You
We appreciate your interest in advertising with Memory Cafe Directory. Please get in touch to discuss how we can work together to extend your brand visibility.
